The book that I decided to read was The Art of Social Media:
Power Tips for Power Users, by Guy Kawasaki.
The general theme of this book is giving suggestions about how
to create a good social media campaign for your business. He goes over how to
create a good social media from scratch. He didn’t write to book as the be all - end all, for how to create a successful social media campaign. It is just some
of the tricks and insights that he has learned throughout his various
experiences.
In ENT3003 we talked about some of the same things that this
book suggests doing. One of the same things is searching for your website in “private”
or “incognito” mode. It is kind of the same idea of link-backs, which is what we
talked about in class. He definitely went into some good detail with that and
helped enhance what I am learning in the class.
If I had to design an exercise for this class based on what I
read, it would be to create a social media campaign for our business. Whether it
be using these tips that we learned in the book to enhance our blog or create a
new way to connect with customers with unmet need, I think that would be a very
helpful exercise.
Honestly, the biggest surprise when I was reading the book
was how much detail it takes to create a successful social media campaign. When
I selected the book, I was expecting it to be a small number of short steps. In
reality it can take quite a while.
